top of page
  • Buki Ishola

Creating a 'Category of One' Personal Brand - Unique as DNA

Each of us is truly in a โ€˜๐—ฐ๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—ผ๐—ป๐—ฒโ€™, whether or not weโ€™ve claimed our space.

You came with a ๐——๐—ก๐—” unique to you, so you arrived on earth as a ๐—ฐ๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—ผ๐—ป๐—ฒ brand!

No one has the unique combination of skills, experiences, personality, and attributes you bring to the table.

When you step into your โ€˜๐—ฐ๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—ผ๐—ป๐—ฒโ€™ personal brand, you are:

โœ…Aware of and confidently displaying your strengths

โœ… Self-assured, designing and building a career future around your strengths, values and interests.

โœ… Proactively working through your development areas, not defensive or feeling shame about it. You own it.

This way, you create a sustainable personal brand that youโ€™re at ease with, not one that stresses you to maintain.

This is how Iโ€™ve gone about building my personal brand. I sleep well and not under pressure to perform to meet any expectations.



I provide one-to-one personal brand coaching to senior folks whoโ€™d like to establish their โ€˜๐—ฐ๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐˜† ๐—ผ๐—ณ ๐—ผ๐—ป๐—ฒโ€™ brand at work and in their career.

No fluff, gimmicks, creating personas, pretending to be who youโ€™re not etc

This is about crafting a career advancing reputation around your skillset and who you are at your core. Send me a message if youโ€™re interested in finding out more.


bottom of page